Google has made it easier for businesses to analyze visitor behavior on websites through A/B testing with Google Optimize.
With a standard shopping campaign you can funnel specific queries to certain campaigns, such brand queries and competitor queries through an ISO strategy – a worthy alternative to Performance Max.
Hiring an agency versus hiring an in-house PPC expert is one contentious topic, but it all boils down to what’s best for your company.
If done correctly, spend on PPC advertising may seem trivial when for example $10 on ads bring $300 in revenue!
Amazon is gaining on Google as the dominant channel for online shopping, growing by leaps and bounds in previous years. Now is the time to join the fray.
