digital marketing

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Alternative Ads Strategy for Performance Max

With a standard shopping campaign you can funnel specific queries to certain campaigns, such brand queries and competitor queries through an ISO strategy – a worthy alternative to Performance Max.


[Infographic] Pinterest Search Ads

Pinterest has always been known as the social media platform with “pretty things,” but there’s more to it.


Google Tag Manager 101

Google Tag Manager is a handy tool for keeping those tracking tags from other tools and platforms organized.

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