They say “content is king” and so you’ve poured much of your time and budget in content creation in your blog and have promoted those in your social media accounts, but you don’t see any encouraging results; You see in your analytics account that traffic growth has become stagnant in recent months, same with the number of conversions attributable to your organic channels, such that you’re now doubting if you are doing anything right.
Similar to other websites out there, your site’s organic traffic is flat precisely with this main reason: Your Content Strategy Uses A Shotgun Approach. To conserve and focus on other areas in managing your website, you can follow these steps to rectify your current strategy and execute a smarter SEO marketing strategy.
Find Search Queries That Bring You Traffic
Google Analytics would provide the specific search queries and terms that drive traffic to your website. Another tool, SEMrush also provides a report that clusters keywords delivering traffic to your website by pages.
From these, you can tailor-fit your strategy to the keywords that are delivering traffic and conversions to your website; If you are aiming to increase conversions, zeroing on high-traffic keywords is not always the best strategy as you have other websites as your competition. You can instead focus on low-traffic but high converting keywords.
Research On Sites and Pages That Rank In Google For Your Main Keywords
Once you have determined which keywords to focus on, the next step would be to know how much your chance is in ranking for those specific keywords. Several tools like SEMrush, Ahrefs, SpyFu or SERPstat. While these tools all provide almost the same data, only SEMrush allows reports to be exported into a spreadsheet so that it can be manipulated into any format you wish.
To know how competitive other websites rank for your main keywords, take note of the number of referring domains to the website or page. It is also helpful to identify which keywords are less competitive, with domains that can be easily outranked.
From this, you can determine which type of content you should focus on creating and promote.
Content Creation vs Content Promotion
In essence, a content promotion strategy is as important as creation of posts. It is not worth churning out posts and pouring your marketing budget when you don’t have a concrete strategy on which keywords to focus on and promote.
Reach Out To POPXOP
If you’re interested in learning more about increasing your organic traffic, feel free to reach out and we’ll gladly help you out.