Product Category Structure for SEO

There is no single cookie-cutter method in implementing a product category structure for SEO, but the structure should balance keyword stuffing, intuitive structure and ease of navigation.

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In naming folders of your site to establish the structure, it can be overwhelming considering the SEO implications of different methods.

The traditional best practice, taking an office chair as an example the structure can get repetitive:


Although it may seem repetitive, the structure is logical, intuitive, descriptive and does not engage in “keyword stuffing.”

A progressive approach on the other hand uses just the product name to make for a shorter URL for category and product pages. Be wary of this approach as some brands, to make up for less descriptive URL structure, go for keyword stuffing.

The right strategy for naming folders therefore is having a shorter directory structure with less keywords stuffed. Make sure to use internal linking signals such as breadcrumbs to facilitate Google in crawling your pages. This way it won’t be confused as to which categories your products belong to.

There is a prevalent and outdated thought that deeply nested pages that result in long winded URLs result in Google not being able to crawl a site in entirety. With Google obviously improving its crawling and indexing algorithms most of the time, this scenario of not being to crawl deep pages in a site is obsolete.

In essence, implementing a product category structure should strike a balance among keyword stuffing, intuitive structure and ease of navigation.

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