Google Tag Manager 101

Google Tag Manager is a handy tool for keeping those tracking tags from other tools and platforms organized.

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There are times when tracking from specific analytics tools in websites break and stop churning out data, and the cause is mostly due to deletion of tags during site updates. 

Tags are undoubtedly critical for websites: Google Analytics have tags for pages; Google ads has tags for conversions; Similarly Facebook has conversion tags and engagement tags.

But however important they are they can be unruly to deal with, and that is where Google Tag Manager comes into the picture. It manages tags and contain them in a single code on all pages and reduces the possibility of removal of tags during updates and redesigns of websites.

Google Tag Manager allows organizations to execute tags in one place, and this includes tags that are native with Google such as those for Google Analytics, Google Adwords, Double Click, Google Optimize and others. Support for third-party tags is also extensive in Google Tag Manager.

How To Add Tags in Google Tag Manager (GTM)

  1. Check if the GTM snippet is installed on all pages of the website.

The instructions to install can be found by clicking on the container ID, which is found at the upper right hand of the interface and starts with “GTM.”

  1. On the left side of the interface, go to “Variables”

Add a new variable to GTM by clicking on “User Defined Variables” and “New.”

With the variable type, click on “Google Analytics Settings” and input your Google Analytics property ID. Afterwards click on “Enable Display Advertising features” if applicable.

  1. Also on the left side of the interface, go to “Tags”

To add Google Analytics tag to GTM, click on “New.” Then name the tag as you want. Afterwards, select “Universal Analytics” as the tag type and “Page View” as the track type.

Select “Google Analytics Settings” as the settings variable, then go to “Triggering” and select “All Pages” to fire the tag on all pages that have the GTM container.

  1. Click on “Publish” at the upper right side of the interface to execute changes.
  1. To confirm if GTM is functioning, check using Google Analytics Real Time

Go over the Real time report in Google Analytics to see if it logs visits, click on several pages of your website and check if the visits are logged and GTM is firing.

Google GTM Documentation

It is helpful to checkout Google’s own documentation on GTM, as it cannot be mastered in just an hour. Head over the help menu which can be opened after clicking on the three dots on the top right of the interface.

Reach Out To POPXOP

If you are interested to know more about Google Tag Manager, reach out to us and we’ll gladly help you out.

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