Buy and Sell Ph: Fighting For Relevance or Just a Sleeping Giant?


There was a time before the internet and mobile phones when a person needs to buy an item and was looking to save, he would buy a copy of Buy and Sell Philippines for 20 pesos, browse through the listings, call the landline number of the seller, arrange for a meet up place and transact business.

Buy&Sell has seen better days when it started as a print classified ads magazine in the 1990s. Credit: Toni Reed

Now fast forward to more than a couple of decades, Buy and Sell Philippines still prints out its issues and has also established its presence online through its website Buyandsellph.com

How does it work?

The Buy and Sell Philippines website has a straightforward interface. At the top of the page one can browse through different items through the search bar. For registered sellers, a “Post An Ad” button leads to a form for listing products and services on the website.

Website Ranking

As of November 2020, there have been 54,000 monthly visits to the Buy and Sell Philippines website. An overwhelming amount of these visits are from the Philippines (80%), followed by users from the United States (5%). Half of the total monthly visits are from search engines, while the other half is classified by SimilarWeb as direct visits.

The website has been live since 2001and has undergone several iterations in its 2 decades of operations. It uses PHP and Apache based on WhatCMS.org.

The domain buyandsellph.com is currently registered with Network Solutions and hosted on Media Temple servers. The registrant is Mr. Ignacio B. Gimenez, and based on internet sources is a director and founder of IB Gimenez Securities. Mr. Gimenez holds a master’s degree in business from the Asian Institute of Management and a bachelor’s degree from the University of the Philippines. 

Buy and Sell Philippines has a mobile app which is available on the Google Play store. The app has a 3.3 out of 5 rating and has more than a thousand app installs. There is no iOS version of the app.

At first glance, it is a wonder how BuyandSellPh maintains a loyal following, with several classifieds ads websites in the Philippines coming and going. However looking at its model, which is using both print and online media one can deduce that the setup actually works for its users.

Additionally, with an established company behind the operations of the website we may just be looking at a “sleeping giant” waiting to be awakened to shake things up in the classified ads marketplace scene of the Philippines.

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