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What is a NATO Strap? For the uninitiated, the NATO strap is a watch that has recently come in vogue. It has been embraced wholly by brands such as Daniel Wellington, which we dare say it owes its rise as a popular watch brand.

The NATO strap was originally designed for rugged conditions and can easily be attached underneath the case of a watch. 

Where Did it Come From?

These straps first came out on 1973, originally created for the military as a substitute to leather and metal straps. NATO is short for NATO Stocking Number (NSN) and was first introduced in The British Ministry of Defence Standard. Back then, these straps were valuable as they had the spring bar lock feature which means that if one spring bar breaks, the watch will still be attached to your wrist.

They were also initially made in 20 mm and were colored in Admiralty Grey. As they quickly grew, the British military regiments started manufacturing straps in different colors. A lot has changed since then and NATO straps now come with a wide variety of colors and styles but the same principle remains with their double lock feature and rugged high-quality design.

Nowadays it comes in different colors which makes it easy to match with different outfits.


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