There is something primal about wood watches, as what is made usually with hard metals, it is crafted from a material rich in texture and often associated with nature and the outdoors. Jord, a wooden watch brand, captures this essence of wood and elevate which elevates it as a luxury piece.
Beginnings of Jord
"Jord" is a Swedish word for Earth, Soil or Land. Perhaps a perfect name for a brand that blends functional design with delicate wood. Although it is Swedish-inspired, the brand has American roots - the brand is currently owned and operated by a pair of brothers raised in St. Louis.
Jord watches with its different collections use natural wood that include Bamboo, Ebony, Sandalwood, Maple, Olive and Walnut. Depending on the model, wood is used in the watch case and bracelet.
The watch bands of Jord watches are mostly made of wood - top of the line watches are reinforced with anodized steel for an upscale look and added durability.
Scratch-resistant sapphire crystal glass is used for all Jord's wood watches - which allows the window to be mostly smudge free when worn throughout the day.
Robust Product Line
Jord current has 11 lines of watch models: Meridian is the top of the line model, sporting an automatic movement with a 40 hour power reserve; For women, the Cassia line the premium model featuring feminine lines, integrated watch band for durability and a concave dial for sophistication; The fieldcrest series, while the cheapest, offers clean and simple lines that does away with bells and whistles.
Jord is undoubtedly the market leader in wood watches, having stayed in the game longer than most watch brands out there. Its range of products sits well with shoppers, offering quality build and premium materials with top of the line models down to the more affordable wood watches.